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Creating Your Million Dollar
Café Dream


So you’ve been thinking about throwing in your day job and starting the coolest café in town.

 

But is it as easy as your favorite hipster barista makes it look?

 

Taking your first steps into your café life is both an exciting and a daunting time and we wish you every success. It can be one of the most rewarding experiences of your life, a true ‘dream come true’. But for many it becomes a nightmare that you wish would end.

 

To help you create your dream and avoid some of the pitfalls, we would like to share with you a few of the insights that have come from over 40 years of hospitality experience, opening and operating hundreds of cafes and restaurants. As one of Australia’s fastest growing national café chains, Degani, has built its success on the growth of the independent café culture. CEO Darren Lane shares his insights learnt from building his own businesses and coaching hundreds of café owners to success.

 

While success isn’t a one size fits all formula, we have found that there are 5 elements of success that will help your create your million-dollar café dream.

 

Whether you are just starting out, or are well down the track of your café dream, we wish you good fortune.